Marketing Bruno Borges

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Four months after he mysteriously disappeared from the Brazilian town of Acre, Bruno Borges is set to have one of the most anticipated book launches in the world.

On July 21, TAC – Theory of Absorption of Knowledge will be published by Borges’ family through Infinity Editorial and Marketing. It is the first of a projected 14-book series, decoded from spiral-bound hard copies the missing young man left behind. The art from the cover of the first volume was taken from a painting of a monk found on his wall. Borges even has his own logo now:

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But the question of what exactly happened to Bruno Borges—and how 16th century occultist Giordano Bruno and very possibly “aliens” of some stripe fit into all this—is still very much open to debate.

Based on the latest I have read from Brazilian news sources (and mind you, these are all translated through Google so I might not have everything 100%), I get the impression that the local authorities are leaning towards the theory that Borges’ disappearance was a hoax perpetrated by him and possibly others in order to promote the books.

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However, in a recent interview Borges’ friend Marcelo Ferreira—who was briefly jailed for “false testimony” in relation to the case—denied these insinuations, instead painting a portrait of an “esoteric” young man who always knew his works would be read by the wider world:

 He said he was developing various theories, which involved philosophy, cosmology, and metaphysics, which would publish and revolutionize the world…

He’s done pretty much everything here and it’s all his. The works are his, he who wrote, who developed the cryptographies. The only part I have in this project is the aid. Both in the parts that were emplastificadas [TRANSLATION UNKNOWN] and some cryptographies, not many. He always said that the planet would know his works.

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Marcelo Ferreria in the room of Bruno Borges

Regardless of Ferreira’s involvement in the situation, this still brings us to the question: did Borges purposely disappear, leaving an enigmatic trove of esoteric writing and art behind him, in order to get his books published and popularized?

And if Borges did this and is really “hiding” somewhere in Acre or Brazil or someplace else…are there legal repercussions? And if his books become as popular as the Celestine Prophecy or whatnot, will the repercussions even matter?

Has Borges “created” a type of “cult” at this point? Is it that easy to do?

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some believe Bruno is the reincarnation of Giordano Bruno

I’d like to back up here and explain why I have followed the case so closely. First: while it has only gotten sporadic “play” in the United States, the Borges story was widely reported in Brazilian mainstream news, and remains popular internationally. The topic is responsible for some of the most-visited posts on my site. For whatever reason, people are hungry for this story (and perhaps stories like it).

Second: my mom is Brazilian. I’m not very much in touch with my heritage on that side of the family, though I know enough about the connection between everyday life in Brazil and Spiritism to “get” why this became a huge story over there.

As for my “read” on this case by this point…I don’t think he was “taken away” by a UFO and I don’t think he’s dead. I think he went into hiding on purpose. That said, the inspiration for his writings and the temple-like room he left behind may very well be something he channeled and was “in touch” with.

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portrait Borges left behind of him with “traditional” alien-looking dude

Further, I think this all was definitely done with an eye to start some sort of new spiritual-type group. And I don’t think we have a full understanding of the total philosophy of “TAC” or what might be contained in all 14 books. We don’t know if it starts to get into a “UFO cult”-type thing. We don’t know if there are “hidden grades” of initiation or whatever. We just don’t know.

And we don’t know if there truly were other people involved in this. We don’t know if perhaps Borges is a type of Uri Geller-esque figure and there might be some older mentor in the “wings” helping this all along. We don’t know what role his family really played in all this, if any—are they “in” on it? Borges allegedly left documentation promising some sort of revenue rights to the book to Ferreira and others—is the deal with Infinity Editorial the family struck separate from all that?

We just absolutely don’t know. But the public is hungry for “magic”—for something to believe in. That much I know for certain.

More to read about on Butterfly Language:
Bruno Borges’ Family Makes Publishing Deal For His Decoded Books
Breaking The Bruno Borges Code
The Strange Disappearance Of Bruno Silva Borges