First Matt Furie killed his troubled meme-hijacked creation, Pepe the Frog. Then he crowdfunded the cartoon amphibian’s resurrection. Now he’s sending an army of lawyers to clean Pepe’s image and remove unauthorized versions of him off the internet. Will these latest legal efforts end the saga of Pepe as an “alt-right” icon once and for all? Or will this all result in just another case of the Streisand Effect?
Lawyers representing Furie have sent cease-and-desist letters to a number of prominent far right figures and groups—including Mike Cernovich, Richard Spencer, and the Donald Trump subreddit—as well as Digital Millennium Copyright Act takedown requests to Amazon regarding the sale of certain products containing the Pepe image.